Cherie Thum Couture Jewelry was born out of one woman’s desire to express the many facets of her personality.
She first forged a glittering career in the financial arena in Australia then in Malaysia where she sought to dress for success without sacrificing her innate femininity. Her desire to express her individual style finally manifested itself in the creation of her own line of Couture Jewelry.
Cherie understands that style is fluid and ever-changing. The image desired during the day often differs from the image we desire to project that very evening. Cherie’s jewelry is versatile and ingenious, drawing inspiration from the world around her. Her Asian heritage and western experiences has given form to a truly unique style, a fusion of the different influences in her life.
Her talent was recognized when she was invited to exhibit in the Design Center at the JCK Las Vegas Jewelry Show. The first Malaysian couture jewelry designer to exhibit internationally, Cherie Thum Couture Jewelry was an instant hit. This led to her being a featured designer at Deja & Co, a premier jewelry retailer in the United States which was given the accolade of being one of the top ten designer retailers at the 2007 JCK Show.
Cherie has designed individual pieces for such clients as Her Majesty, Queen of Brunei, as well as shared the stage at international fashion shows with the likes of Escada, Jaeger Le Coultre and famous Belgian fashion designer, Nicky Vankets.
She is one of the winners of Johnnie Walker's Walks of Inspiration Award for her amazing journey. What started out as a hobby as her creative side was clamouring to be heard, has turned into an all-consuming passion and a dream fulfilled.